Cradle to Cradle By William McDonough And Michael Braungart | A Book Recommendation

Cradle to Cradle By William McDonough And Michael Braungart

As the summer comes to a close, it’s the perfect time to get lost in a book or twenty.

I wanted to share one with you because sharing is caring. And I care.

The book is all about re-thinking the production of sustainable products and their impact on the future.

I’m all for spreading awareness of causes close to my heart. Sustainability is one of them. I try to be mindful of what I’m using and how my decisions today affect the earth in the future.

By working together, we can make a difference for the environment.

As of right now, more and more people are embracing or employing sustainable products. Congratulations to those companies. Kudos to the many individuals.

This is an awesome read to end your summer off on the right note. Don’t forget once you finish reading it, you can always pass your copy along to a friend. Now that’s sustainability.

Title: Cradle to Cradle: Remaking the Way We Make Things

Author: William McDonough and Michael Braungart

About the book: 

Cradle to Cradle: Remaking the Way We Make Things is considered the authoritative work on sustainable design and eco-effectiveness. Originally penned in 2002, the practices and philosophy are still as relevant today and are being implemented in everything from architecture to high fashion. Applying their expertise to some of the twenty-first century’s greatest challenges, McDonough and Braungart lay the groundwork for the world to adopt an environmentally-friendly policy without sacrificing profit or economic growth for the industries of tomorrow.

Where you can find the book: Amazon | Barnes and Noble | Apple iBooks

About the author:

William McDonough’s written work has reverberated through the architecture, product design, and sustainability industries. Recognized for his beneficial design manifesto Cradle to Cradle: Remaking the Way We Make Things, William McDonough has pioneered a closed loop design process and philosophy changing the way industry thinks about life cycles. His involvement in the development of the Cradle to Cradle Products Innovation Institute and Design Framework has enabled companies across the world to implement sustainable practices and design. William McDonough received the National Design Award for his work in environmental design and his firm McDonough + Partners has developed sustainable flagships for Ford and NASA.

How you can connect with William online: Twitter | LinkedIn

Here’s to a more sustainable future!

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How I Feel About Book Recommendations‏

I can dedicate an entire post on book recommendations, so I’m doing exactly that.

Giving book recommendations:

I give because people ask. Also, I’m predisposed to philanthropy because I am generous by nature. Ask anybody who has had the pleasure of benefitting from one of my many unselfish acts. That being said I don’t expect everyone to love what I love or dislike what I dislike.

As a side note, I’ve acquired different tastes over the years. So a book I enjoyed three years ago may not be as enjoyable now. Case in point, I rate books on Goodreads based on my feelings of the book during and right after reading.  Meaning I may not feel the same way about a book as time goes on. In my opinion, the 5 star rating is not and never will be an accurate representation.

My experience has made me wish people were more decisive. You’re choosing a book, not choosing someone to spend the rest of your life with.

Receiving book recommendations:

I’m open to receiving them so long as the giver doesn’t try to shove it down my throat. In most cases, subtlety is an effective approach. If you really want me to read something, mention it in passing. Do not make the title or author your most used phrase in conversation.

As you can tell, I tend to give book recommendations more than I receive them. Then again, if you think I’ll enjoy a particular story or novel, feel free to let me know.

I can’t think of anything else to add. If or when I do, I’ll be sure to shove it down your throat.


Giving Book Recommendations

I need to vent.

Don’t ask me to give you a book recommendation unless…

  • you respect my opinion
  • you understand that I’m human too
  • you go in with an open mind

Otherwise, forget it.

In simpler terms: don’t disrespect, distrust, and disregard.

Venting complete.

Personal Reflection

The Alchemist Was Better Than I Imagined

Never judge a book by its cover.

Never judge a book by what people say either.

Cliche, I know but cliches become cliches because they hold a sense of truth to it.

I’ve heard many things about The Alchemist prior to actually reading it so when I did pick up the book for the first time, I was not too excited to say the least.

I based my general impression of the book based on what I heard so I was genuinely taken by surprised when I realized how much I was enjoying the book as I was reading.

All jokes aside, I seriously recommend this book. It’s a great read and I can’t wait to actually finish this book. Extremely spiritual in the best way possible. I’m not exaggerating when I say I haven’t read anything like it. By the way, I’ve read a ton of amazing books. Although I never would have chosen to read this book had it not been for my English novel study, I am glad I had the opportunity to read it.

There are some profound quotes that provided interesting discussion.

One of my favourite lines from the book on page 40:

“When you want something, all the universe conspires in helping you achieve it.”

This one is really deep too on page 24:

“Treasure is uncovered by the force of flowing water, and it is buried by the same currents.”

So please if you haven’t already I suggest you read this book.

The Alchemist
The Alchemist written by Paulo Coelho.

Let me know if you have finished this book and what your thoughts were.